Ecem Dinçer
  • Ecem Dinçer
  • Product Designer
  • Istanbul, Türkiye

I design digital experiences for complex systems.

My work spans passenger-facing digital experiences, complex enterprise aviation systems, service design, and UX research — grounded in a background across industrial design, service design, and product design.

Selected Work

01Product Design

PIA — Redesigning the Digital Travel Experience

A complete redesign of PIA's mobile app and web booking experience — bringing a more contemporary, experience-led approach across the passenger journey.

Scope
Mobile App + Web IBE
Status
Launched product
Explore case study: PIA

02Service Design / Concept Development

Vodafone Go

Starting from a loyalty-program brief, I explored how Vodafone could support customers throughout their travel journey — before, during, and after the trip. The result was Vodafone Go.

Individual graduation project — Özyeğin University, Industrial Design.

Explore case study: Vodafone Go
Vodafone Go — travel guide and adaptive homepage screens on two phones

Jaliri

03UX Research + Information Architecture

“Why were users adding products to their baskets but not completing their purchases?”

Through user research and experience analysis, I explored the friction between adding products to the basket and completing a purchase, translating the findings into a clearer information architecture and user flow.

Explore case study: Jaliri
01Research
02Synthesis
03Information Architecture

Beyond Passenger Experience

  • Additional professional work
  • Hitit · Air Samarkand

Enterprise Aviation Systems at Hitit

I work across several complex B2B aviation products. Selected interfaces can't be shown publicly, given the commercial and confidential nature of the systems — but the scope of the work spans specialized airline workflows and information-dense, operator-facing interfaces.

01LOYALTYLoyalty●Earning, redemption, and membership-tier logic for airline loyalty programs.
02DCSDeparture Control●Passenger and flight processing at the airport, from check-in through boarding.
03AGENCYAgencyTools travel agencies use to book and manage journeys on behalf of passengers.
04W&BWeight & BalanceAircraft load and balance calculation for safe, compliant flight operations.

Selected interfaces are not shown publicly, in keeping with the commercial and confidential nature of these products. ● denotes areas of particularly high workflow complexity.

Explore case study: Hitit

UI/UX DesignAirline Booking Experience

Air Samarkand

Visual and interaction design across the airline booking experience.

Explore case study: Air Samarkand
Air Samarkand — booking, trip management, bundle selection, departure flight, and calendar screens

About

My background moves from industrial design through service design into UX and product design — an approach that treats interfaces as one part of a larger system, not the whole of the problem.

  1. 01Industrial Design
  2. 02Service Design
  3. 03UX
  4. 04 — NowProduct Design

I currently work as a Product Designer in aviation technology at Hitit, across both passenger-facing products and complex enterprise systems.

More about me

Contact

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